ROOT3 Marketing & Business Development kicks off a fundraising initiative for the American Heart Association leading up to Chicago Heart Walk for on September 20, 2019. In addition to participating in the American Heart Association Chicago Heart Walk, ROOT3 has launched an employee wellness initiative that aligns with its mission of supporting business and personal…
Gibraltar Business Capital is a B2B financial services firm dedicated to accelerating small businesses by delivering access to working capital when banks and other funding sources are limited or too restrictive. Jessica Moyer, SVP of Marketing and Operations, has over 20 years of broad financial services experience and oversees all of Gibraltar’s marketing and operations…
As business owners and marketers, we’re all striving to leverage the power of our most influential spokespeople: our employees. If you’re looking to amplify your social media and paid advertising campaigns by enabling employees to be authentic brand advocates, click here to download our guide: 4 Tips for Encouraging Employee Advocacy Via Social Media. Our guide…
When it comes to communications, every client wants the same thing: positive press coverage. Earned media is the holy grail but it can be largely outside of your company’s control. Public relations (PR) professionals outnumber journalists 5:1, so even when you have a compelling story and a charismatic spokesperson, standing out in today’s saturated world…
For the second consecutive year, ROOT3 Marketing is spearheading the Veteran Career Summit to help companies develop, grow, and enhance their veteran workplace initiatives. Sponsors this year include Exegistics, the ICATT Apprenticeship Program and York Solutions. “The business community responded to last year’s event in a big way, showing us how high they are prioritizing…
Chicago Global Health Association Co-Founder and Board President, Adam Murphy, MD, MBA, MSCI, shares how ROOT3 helped his nonprofit by establishing credibility through defining its value proposition and clarifying its mission to bring sustainable medical and mental health equity to underserved Chicago communities and to other areas across the globe. Hear what he has to…
ROOT3 was selected by a national medical association to provide strategic leadership during a pivotal time. The organization was in the middle of a transformative year and they were 60-days away from their annual meeting. Serving as a fully built, outsourced marketing department, ROOT3 provided strategic leadership as well as practical, problem-solving resources and support.…
With a lean internal marketing staff, Executive Brandi Will shares why having an extension of her marketing team has been a game changer. “We get a full suite of experts within their fields of expertise,” says Will. “It’s something we didn’t have before; it’s been a great partnership.” Hear what she has to say about…
We’ve blogged about the sales and marketing funnel before. As customers go through each stage of the buying process, their numbers decrease, and they become more likely to convert. The process takes time – and it takes content. Content is to key to not only speaking to your audience, but actually engaging with them as…
Scott Christiansen, founder and CEO of ROOT3, will be speaking on a panel, User Experience Design – Creating Integrated Marketing Campaigns, at the German American Chamber of Commerce of the Midwest’s (GACC Midwest) Annual SME Forum. The forum is slated for Thursday, May 16, 2019 at Northern Illinois University. GACC Midwest is an organization that promotes…
