The most important message to share right now is that your business is strong, steady, and growing. Your clients, partners, and your pipeline need to hear that, and in some instances, they need to hear it directly from you.
Share news around new hires, new partnerships, and proof of performance and start with people who are the easiest to influence and access.
Your personal network is your #1 referral source and your fastest sales channel.
Re-engaging with former customers and clients is the next step. Get them interested in your brand again. One former customer, well taken care of, could be worth more than you’d spend in marketing all year. And if that doesn’t move you, how about this:
The likelihood of selling to an existing customer is roughly 70-80% versus 5-20% percent for a new one.
Finally, introduce your brand and share your growth story with new prospects. Filling the top of the sales funnel takes time and requires a solid strategy.
Watch a new 2-minute video and learn how to leverage content and strategic distribution to grow your pipeline and create the momentum you need to close deals down the road.