There is a compelling business case for creating a diverse and inclusive workplace and increasingly, organizations are taking note and taking steps to ensure they are creating an environment that supports a diversity of perspectives, cultures, and people with different life experiences. Cindu Thomas-George, Founder and Principal Trainer of Shakti Diversity and Equity Training, designs…
When we have initial conversations with new clients, we typically discuss two problems. One is immediate and short term, and usually centers around filling the pipeline for a new opportunity or supporting an upcoming event. The second is longer term and supports (or builds) a robust marketing foundation, such as creating/updating a website, developing new messaging,…
It seems counterintuitive, but at ROOT3 we don’t believe more leads are better. Instead, we believe better leads are more. In fact, we find most lead generation marketing programs fail not because they don’t generate leads, but because they generate too many unqualified leads. “If we turned over 250 leads to a business development team,…
The high-tech manufacturing industry is thriving, but with a shortage of skilled talent and the misconceptions related to the industry, it’s stifling growth. It is estimated that there will be a shortage of 3.4MM workers in the next 10 years. To combat this, companies need a pipeline of talent and a workforce development strategy. Our…
ROOT3 supports causes that reflect our values and are impactful to our team, and heart health hits close to home for us. After deciding to participate in this year’s American Heart Association Heart Walk, our team got busy with fundraising efforts. And not only did we raise $4,500 for American Heart Association, we took this…
There’s no time to waste when a reader hits your landing page. Whether they arrive via search, digital ads or email, you need to grab their attention, state your value proposition, and drive them to your call to action (CTA). To keep things simple, we follow a rule of three F’s to build and optimize…
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing your site’s visibility within search engines (e.g. Google, Bing, and Yahoo). SEO is a wide topic. It includes elements such as metadata, content, links, and more… In this post, let’s examine one element – meta descriptions – and…
Bespoke Commercial Real Estate isn’t your typical CRE firm. “We work to drive business value on day one with strategic introductions and advice, with or without a real estate transaction on the horizon,” says Co-Founder and Managing Principal Peter Billmeyer. Bespoke’s unique value proposition differentiated the firm, but they struggled with how to tell their…
Armed with strategic insights and an established track record in healthcare, ROOT3 partnered with a global leader in surgical fluid waste management to drive deals by influencing multiple hospital decision makers. In our 3-minute case study, we highlight how we developed a U.S. go-to-market strategy and established a marketing program centered around key hospital decision…
Subject lines are the gatekeepers to your B2B emails, and like it or not, they can make or break them. The average attention span is about eight seconds, so your subject lines must work, and they must work quickly. Our content team has created a list of top tips and a few pointers on what…
