Diverse

The Business Case for Creating a Diverse and Inclusive Culture – and How to Get Started

There is a compelling business case for creating a diverse and inclusive workplace and increasingly, organizations are taking note and taking steps to ensure they are creating an environment that supports a diversity of perspectives, cultures, and people with different life experiences. Cindu Thomas-George, Founder and Principal Trainer of Shakti Diversity and Equity Training, designs…

Go...

Go…Ready, Set, Go

When we have initial conversations with new clients, we typically discuss two problems. One is immediate and short term, and usually centers around filling the pipeline for a new opportunity or supporting an upcoming event. The second is longer term and supports (or builds) a robust marketing foundation, such as creating/updating a website, developing new messaging,…

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3 F’s to Optimize Landing Pages

There’s no time to waste when a reader hits your landing page. Whether they arrive via search, digital ads or email, you need to grab their attention, state your value proposition, and drive them to your call to action (CTA). To keep things simple, we follow a rule of three F’s to build and optimize…

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SEO Meta Descriptions: Why They Matter for B2B Conversion

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing your site’s visibility within search engines (e.g. Google, Bing, and Yahoo). SEO is a wide topic. It includes elements such as metadata, content, links, and more… In this post, let’s examine one element – meta descriptions – and…

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Influencing Multiple Hospital Decision Makers: Case Study

Armed with strategic insights and an established track record in healthcare, ROOT3 partnered with a global leader in surgical fluid waste management to drive deals by influencing multiple hospital decision makers. In our 3-minute case study, we highlight how we developed a U.S. go-to-market strategy and established a marketing program centered around key hospital decision…