ROOT3 Organizes Veteran Careers Roundtable

We specialize in accessing and influencing hard-to-reach decision makers. This means that in order for our clients to reach their next phase of growth, we not only need to clearly know and define their strategic goals, but we often have to get creative to help them achieve them. During a recent strategy discussion, we recognized…

3 Must-Haves for B2B Event Marketing

B2B marketers spend roughly 25% of their annual budget on event marketing. Whether it’s a tradeshow sponsorships, company-hosted event, or expo – events can be an effective way to identify prospects, build relationships, and connect with clients. Executed well, events can provide a runway for future marketing content and sales conversations. If you’re wondering how…

Earn the Right to Ask

We believe that it’s better to give rather than ask when it comes to nurturing prospects in the buyer funnel. Instead of immediately focusing on a strong call to action, such as “Connect with us” and “Request a demo,” we use a proven approach that builds awareness and credibility over time. When it finally comes…

6 Ways to Leverage LinkedIn for B2B

If your B2B business is struggling to maintain a presence across every social channel, it’s time to streamline your efforts. While on average, B2B marketers use 6 different social networking platforms, your target audience is likely concentrated on only one or two sites. By focusing your efforts, you’ll be better positioned to engage potential customers. In…