Regent Surgical Health Centers Back to 80% Surgical Volume After Re-Opening

COVID-19 Response: Regent Surgical Health is the nation’s largest privately owned surgery center management and development company and is known for its ability to anticipate and adapt to market changes. With centers largely closing during COVID-19, Regent focused on developing ramp-back strategies and helping its business development team keep new partnerships moving through the pipeline.…

Driving Policy Change through Public Relations Initiatives

COVID-19 Response: Many companies claim service as their main differentiator. Few companies have proved it as impressively as TMS. Their primary goal during COVID-19 was to become a champion for the bus companies, most of them family owned, that are the backbone of the event transportation industry. Marketing Shift: While continuing to support sales for…

Leveraging HR Expertise to Assist ASCs During a Time of Crisis

COVID-19 Response: Prove value proposition – surgery center specialization provides necessary value always, but especially in a time of crisis. Marketing Shift: Weekly webinars answering key questions related to PPP, FMLA, center ramp-down and ramp-up. Results: Demonstrated value to current clients and more than 125 new center leaders. “While we were focused on what COVID-19…

Meet our ROOT3 Summer Interns

Meet our ROOT3 Summer Interns

During these unprecedented times, everything is changing, and internship programs are no exception. Prior to COVID-19, we interviewed Madeline and Ryan. Once we understood that we would be working remotely – likely through spring and into summer – we reached back out to see if they were up for the challenge of a remote internship.…

COVID-19 Webinar featured image

From Shutdown to Ramp Up: Preparing for Post COVID-19

On Thursday, April 9 at 11:00 CST, ROOT3 is hosting a webinar for B2B healthcare and manufacturing leaders. Outside Economic Adviser to White House, former CNBC host and Chief Market Intelligence Officer for the U.S. government Andrew Busch will be joining CEO Scott Christiansen to deliver targeted insights and key takeaways on topics including: How…