COVID-19 Response: COVID-19 had an immediate impact on the CRE industry and businesses were ambushed with bad advice. Marketing Shift: Within the first week, ROOT3 recorded a Zoom video featuring Founder Peter Billmeyer. His real-time advice resonated and was picked up and broadly shared. Additional tools and intel followed. Results: Bespoke is known for client…
COVID-19 Response: Regent Surgical Health is the nation’s largest privately owned surgery center management and development company and is known for its ability to anticipate and adapt to market changes. With centers largely closing during COVID-19, Regent focused on developing ramp-back strategies and helping its business development team keep new partnerships moving through the pipeline.…
COVID-19 Response: Like many businesses, COVID-19 negatively impacted 2/3 of Exegistics service lines while 1/3 of their services became mission critical. ROOT3 helped nurture that 1/3 while supporting positive sales interactions and ramp-back plans for other service lines. In the meantime, company leadership saw an opportunity for a brand new service. Marketing Shift: Within 2…
COVID-19 Response: The rush to work remotely due to COVID-19 resulted in an exponential increase in successful phishing and wire fraud attacks against the asset management industry. Millions of dollars were at stake. In response, ROOT3 collaborated with BW Cyber Services to utilize digital marketing and explore new channels that BW Cyber Services had not…
COVID-19 Response: Many companies claim service as their main differentiator. Few companies have proved it as impressively as TMS. Their primary goal during COVID-19 was to become a champion for the bus companies, most of them family owned, that are the backbone of the event transportation industry. Marketing Shift: While continuing to support sales for…
ROOT3’s mission statement emphasizes the importance of personal and professional growth. Throughout my time as an intern, I have prioritized this mission and, as a result, have expanded my knowledge of the world of B2B marketing. In addition to witnessing B2B marketing strategies in action, ROOT3 has broadened my scope of many other aspects in…
COVID-19 Response: Prove value proposition – surgery center specialization provides necessary value always, but especially in a time of crisis. Marketing Shift: Weekly webinars answering key questions related to PPP, FMLA, center ramp-down and ramp-up. Results: Demonstrated value to current clients and more than 125 new center leaders. “While we were focused on what COVID-19…
Working at ROOT3 has been an absolute pleasure this summer. Heading into the job knowing that much of my work would be completed ‘virtually’ certainly was daunting, but all of my expectations were surpassed. ROOT3’s emphasis on community ensured that I was able to be taken right into the fold and learn from the team…
During these unprecedented times, everything is changing, and internship programs are no exception. Prior to COVID-19, we interviewed Madeline and Ryan. Once we understood that we would be working remotely – likely through spring and into summer – we reached back out to see if they were up for the challenge of a remote internship.…
On Thursday, April 9 at 11:00 CST, ROOT3 is hosting a webinar for B2B healthcare and manufacturing leaders. Outside Economic Adviser to White House, former CNBC host and Chief Market Intelligence Officer for the U.S. government Andrew Busch will be joining CEO Scott Christiansen to deliver targeted insights and key takeaways on topics including: How…
