Scott Christiansen

CEO & Founder

Since founding ROOT3, Scott has grown the organization’s reach across multiple industries, and within countless public and private boardrooms, including Fortune 500 companies. He has created a B2B sales and marketing machine and is relentless about moving the needle for emerging and mid-market clients. He has extensive experience working with startups on go-to-market strategies, helping organizations emerge from the pilot phase, repositioning companies as their market matures, or helping large organizations such as E*TRADE, Tribune Co., and Google capture new opportunity. A subject matter expert on scaling B2B businesses, he speaks numerous times per year, both virtually and in person.

Kebra Shelhamer

Vice President

Since joining ROOT3 in 2015, Kebra has helped grow the company’s portfolio and led successful client relationships across multiple industries. She develops strategic marketing and communication programs and builds teams that consistently drive brand reputation and awareness, differentiate from the competition, and generate leads. Kebra brings healthcare leadership experience to her role having served as a Director of Marketing for a Northwest Health System prior to serving as a senior strategist at Mitchell Communications Group where she led PR programs for global retail clients and CPG brands.

Ashley La Fleur

Accounts Director

Ashley is passionate about working with mid-market organizations and sees marketing as an effective tool to achieve growth goals. As Accounts Director she develops and oversees strategic marketing initiatives and excels in defining nimble processes, creating efficiencies, and leading cross-functional teams. Her expertise includes B2B healthcare, IT, alternative education pathways, and nonprofit organizations. She brings extensive event planning and management expertise to her role at ROOT3 having founded and led luxury event company La Belle Fleur Events.

Jacob Davis

Digital Strategy Manager

Jacob develops and executes digital marketing programs that improve the efficiency and effectiveness of the business development process. In addition, his team applies emerging and traditional marketing tactics to drive customer base growth using digital touchpoints and overall brand development. Before joining ROOT3, Jacob developed ad strategies for some of the largest museums and events in the country, developed short-and-long-term social media plans for the largest hotel brands, and cut his teeth on top-to-bottom small business marketing.

Farrah Davis

Sales Operation Specialist

As a Sales Operation Specialist, Farrah integrates seamlessly with sales teams and provides focused leadership and coaching to extract the full value of marketing and sales CRM platforms. She drives productivity in multichannel organizations through process and best practices. Prior to joining ROOT3, Farrah worked closely with stakeholders at ParkWhiz, delivering market insights and operationalizing sales strategies. She oversaw sales operations activities including forecasting, reporting, defining compensation programs, Salesforce integration, and data management.