Trade shows, conferences and conventions are significant line items in a B2B company’s marketing budget. They provide unique benefits like face-to-face networking, product demos, speaking opportunities, and the chance to build relationships in real time. But to realize a return on your time, energy, and investment – you need a strategy. We partner with companies to develop trade show and convention strategies based on your growth goals, your industry, and your audience.
A Trade Show and Convention Strategy Centered on Your Goals
Our trade show strategies answer these questions and more
Trade Shows, Conferences, and Conventions by the Numbers
Sources: Center for Exhibition Industry Research (CEIR) for the stats
01
Buying Authority
81% of trade show attendees have buying authority or influence within their organizations
03
Closing Leads
10-50% of customers are likely to purchase after interacting at a trade show
02
Website Traffic Increase
46% of trade show attendees visit a company's website after the event
04
Conversion Rates
10-30% is the average conversion rate for trade show leads post show
01
Buying Authority
81% of trade show attendees have buying authority or influence within their organizations
02
Website Traffic Increase
46% of trade show attendees visit a company's website after the event
03
Closing Leads
10-50% of customers are likely to purchase after interacting at a trade show
04
Conversion Rates
10-30% is the average conversion rate for trade show leads post show
8 Tips for Building a High-Impact Trade Show Marketing Strategy
B2B businesses benefit from trade shows, conferences, and conventions by networking, showcasing products, gaining industry insights, and connecting with potential partners, all under one roof. Learn how to enhance brand visibility, promote your product, and make the most of demos.
Recent Trade Shows
"GSLS 2023 was the best meeting of my professional career, and none of it would have been possible without my ROOT3 team. I honestly am so grateful for each one of you and know how much time you have put into our organization these past few months. A leader is only as good as their team, and I have the best one anyone could ask for. Thank you from the bottom of my heart."
– Monica Sanders, Director of Operations, Visionary Optics
Featured Trade Shows
Connect with the ROOT3 TRADE SHOW TEAM
Learn how we elevate your trade show, conference and convention strategy through strategic planning and detailed execution.
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