Product Launch at Global Tradeshow Visionary Optics

A healthcare equipment manufacturing company partnered with ROOT3 to unveil its newest product at a global tradeshow. To generate demand, ROOT3 developed a multi-channel/multi-touch campaign that included product messaging, email and social media marketing, digital advertising as well as an on-site strategy to drive booth and session attendance.

"GSLS 2023 was the best meeting of my professional career, and none of it would have been possible without my ROOT3 team. I honestly am so grateful for each one of you and know how much time you have put into our organization these past few months. A leader is only as good as their team, and I have the best one anyone could ask for. Thank you from the bottom of my heart." – Monica Sanders, Director of Operations, Visionary Optics

Service Offerings

Market Research

Brand Strategy

Brand Voice

Video Storytelling

HTML Emails


Web Development

Animated Homepage Hero to Showcase New Lens Design

Custom HTML Emails to Tradeshow Registrants

Custom Graphics for the Tradeshow

Multi-Touch Social Media Campaign to Drive Brand Awareness