On Thursday, May 24, Scott Christiansen, founder and CEO of ROOT3 Marketing & Business Development, a marketing and business development firm that helps emerging to mid-market organizations capture market opportunity and scale efficiently, will speak at the German American Chamber of Commerce of the Midwest’s (GACC Midwest) Annual SME Forum in Hoffman Estates, IL. GACC…
American Express is credited with the first cause-related marketing campaign to raise money for the Statue of Liberty’s restoration in 1983. Since that time, cause-related marketing has gained traction. Why? Because when executed well, cause-related marketing becomes a mutually beneficial partnership between a business and a nonprofit, enhancing the organization’s sales and the nonprofit’s cause. If your organization…
In a world dominated by social media, businesses are striving to leverage the power of their most influential spokespeople: their employees. And rightly so. A study of 2,300 employees between the ages of 18 and 65, found that half of all employees shared something related to their employer via social media. From healthcare organizations to…
Your Next Phase of Growth is in your Contacts Folder: 3 Business Development Best Practices Growth is not always as difficult or costly as hiring a new sales resource or engaging a marketing firm. Companies who are just looking for a boost can benefit from a few simple tactics that unlock the business development value…
The German American Chamber of Commerce of the Midwest (GACC Midwest), a nonprofit organization that promotes the expansion of the bilateral trade and investment between Germany and the United States, hosts luncheons on every first Wednesday of the month to learn about and discuss important topics companies face in today’s fast-paced and evolving business environment.…
Content marketing allows you to define a unique voice that establishes your reputation, gets you closer to your customer and ultimately creates conversion opportunities. It may go without saying, but content marketing is no longer optional. The key to a successful content marketing strategy is to focus on developing content that is highly personalized, relevant,…
The Executives’ Club of Chicago, Chicago’s leading membership organization and business forum, is hosting a Marketing, Communications and Sales Forum on Tuesday, June 13 and ROOT3 Marketing and Business Development CEO Scott Christiansen has been asked to participate on a panel titled, “The Changing Landscape of the Marketing and Communication Business.” Christiansen will be speaking…
In business, you are trained to persuade clients and customers, whether it is trying to get someone to buy a new medical device or convincing someone to invest in your company’s services that will help their business grow. That being said, your hardest sell is actually to your boss, especially when it comes to selling…
There are a variety of different digital tools available at a marketer’s fingertips in order to help them grow their business, including a plethora of social media options. The Content Marketing Institute found that 64 percent of marketers believe that LinkedIn is the most effective, and used most often in a professional capacity. So if…
