When it comes to communications, every client wants the same thing: positive press coverage. Earned media is the holy grail but it can be largely outside of your company’s control. Public relations (PR) professionals outnumber journalists 5:1, so even when you have a compelling story and a charismatic spokesperson, standing out in today’s saturated world is a tall order.
Read our 3-minute case study and learn more about a familiar PR challenge and our unique solution that put our clients in the driver’s seat.
Exegistics, ICATT Apprenticeship Program and York Solutions, had a shared mission to elevate career programs for military veterans. The ROOT3 team pitched the idea of creating our own PR event – a Veteran Careers Summit – and our clients jumped at the chance.
“Media’s goal isn’t to find you,” explains says ROOT3 CEO Scott Christiansen, “it’s to find answers and sources for a story that may be months in the making. The Veteran Careers Summit provided a unique opportunity to nurture and strengthen media relationships but also to establish credibility for thought leaders, make key introductions to business leaders, and leverage the event for rich content pre- and post-event.”
Click here to get the behind-the-scenes details and learn how ROOT3 conceived of and developed a public relations event that nurtured and strengthened media relationships, positioned participants as thought leaders and trusted resources, generated rich content, and so much more.