Positioning Stroudwater Associates as the Rural Healthcare Expert

COVID-19 Response: Stroudwater Associates has long been known as the leading consulting firm for rural and community Hospitals, but competitors were emerging, and often leveraging a louder marketing voice. During COVID-19, Stoudwater was able to firmly re-establish its industry leadership by anticipating the issues rural and community hospitals would encounter and delivering thought leadership content…

Regent Surgical Health Centers Back to 80% Surgical Volume After Re-Opening

COVID-19 Response: Regent Surgical Health is the nation’s largest privately owned surgery center management and development company and is known for its ability to anticipate and adapt to market changes. With centers largely closing during COVID-19, Regent focused on developing ramp-back strategies and helping its business development team keep new partnerships moving through the pipeline.…

Driving Policy Change through Public Relations Initiatives

COVID-19 Response: Many companies claim service as their main differentiator. Few companies have proved it as impressively as TMS. Their primary goal during COVID-19 was to become a champion for the bus companies, most of them family owned, that are the backbone of the event transportation industry. Marketing Shift: While continuing to support sales for…

Leveraging HR Expertise to Assist ASCs During a Time of Crisis

COVID-19 Response: Prove value proposition – surgery center specialization provides necessary value always, but especially in a time of crisis. Marketing Shift: Weekly webinars answering key questions related to PPP, FMLA, center ramp-down and ramp-up. Results: Demonstrated value to current clients and more than 125 new center leaders. “While we were focused on what COVID-19…

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Influencing Multiple Hospital Decision Makers: Case Study

Armed with strategic insights and an established track record in healthcare, ROOT3 partnered with a global leader in surgical fluid waste management to drive deals by influencing multiple hospital decision makers. In our 3-minute case study, we highlight how we developed a U.S. go-to-market strategy and established a marketing program centered around key hospital decision…

PR Veterans Event

The Power of Creating Your Own PR Moment: Case Study

When it comes to communications, every client wants the same thing: positive press coverage. Earned media is the holy grail but it can be largely outside of your company’s control. Public relations (PR) professionals outnumber journalists 5:1, so even when you have a compelling story and a charismatic spokesperson, standing out in today’s saturated world…

Outsourcing Marketing Leadership: Case Study

Outsourcing Marketing Leadership: Case Study

ROOT3 was selected by a national medical association to provide strategic leadership during a pivotal time. The organization was in the middle of a transformative year and they were 60-days away from their annual meeting. Serving as a fully built, outsourced marketing department, ROOT3 provided strategic leadership as well as practical, problem-solving resources and support.…