It seems counterintuitive, but at ROOT3 we don’t believe more leads are better. Instead, we believe better leads are more. In fact, we find most lead generation marketing programs fail not because they don’t generate leads, but because they generate too many unqualified leads. “If we turned over 250 leads to a business development team,…
In our newest video, we discuss how training is harder than the race. Just like every runner needs training to prepare for a marathon, every company needs strategic marketing to set the foundation for success. At ROOT3 Marketing & Business Development, we map out a clear path to get your business from mile one all…
American Express is credited with the first cause-related marketing campaign to raise money for the Statue of Liberty’s restoration in 1983. Since that time, cause-related marketing has gained traction. Why? Because when executed well, cause-related marketing becomes a mutually beneficial partnership between a business and a nonprofit, enhancing the organization’s sales and the nonprofit’s cause. If your organization…
Every single marketer and communicator has been there. You wrap up your carefully crafted marketing campaign pitch and it’s written across your boss’s face. Those three letters: R. O. I. Marketers know that the true value of exposure and storytelling is difficult to quantify to say the least. Our friends in other disciplines require more…
One of the central concepts of sales and marketing is the funnel. As customers go through each stage of the buying process, their numbers decrease, and they become more likely to convert. While you’ve likely heard of the purchasing funnel or the buyer funnel before, it can be difficult to understand what each level means,…
Content marketing allows you to define a unique voice that establishes your reputation, gets you closer to your customer and ultimately creates conversion opportunities. It may go without saying, but content marketing is no longer optional. The key to a successful content marketing strategy is to focus on developing content that is highly personalized, relevant,…
The Executives’ Club of Chicago, Chicago’s leading membership organization and business forum, is hosting a Marketing, Communications and Sales Forum on Tuesday, June 13 and ROOT3 Marketing and Business Development CEO Scott Christiansen has been asked to participate on a panel titled, “The Changing Landscape of the Marketing and Communication Business.” Christiansen will be speaking…
There are a variety of different digital tools available at a marketer’s fingertips in order to help them grow their business, including a plethora of social media options. The Content Marketing Institute found that 64 percent of marketers believe that LinkedIn is the most effective, and used most often in a professional capacity. So if…
