One of the central concepts of sales and marketing is the funnel. As customers go through each stage of the buying process, their numbers decrease, and they become more likely to convert. While you’ve likely heard of the purchasing funnel or the buyer funnel before, it can be difficult to understand what each level means,…
Your Next Phase of Growth is in your Contacts Folder: 3 Business Development Best Practices Growth is not always as difficult or costly as hiring a new sales resource or engaging a marketing firm. Companies who are just looking for a boost can benefit from a few simple tactics that unlock the business development value…
There are a variety of different digital tools available at a marketer’s fingertips in order to help them grow their business, including a plethora of social media options. The Content Marketing Institute found that 64 percent of marketers believe that LinkedIn is the most effective, and used most often in a professional capacity. So if…
