Scott Christiansen, CEO and Founder of ROOT3 Growth Marketing, has spent more than 20 years uncovering marketing insights and delivering growth strategies for clients, and almost twice that many years walking to starting lines and waiting for endurance races to begin. ROOT3 launched a content series, 26.2 Training Tips for Growing your Business, in conjunction…
If you’ve created a website chock full of engaging content and your website visitors aren’t taking the actions you want them to take — whether that means requesting a quote, downloading a white paper, or watching a video — you’ve got a conversion issue. There are a variety of marketing challenges but conversion rate optimization…
Emerging and mid-market B2B businesses must move quickly to establish competitive advantages in the short term and avoid becoming irrelevant over the long term. As markets shift and client demand changes, it is essential that a business can recognize and respond to them without being delayed by red tape or a cumbersome process. Unfortunately, most…
Business development is the lifeblood for high-growth B2B businesses. For most businesses, new opportunities and pipeline growth stem from existing clients and referrals. But when referrals decrease and leads dry up, then what? Without a strategy in place, you’re behind the curve and working twice as hard to develop a reactive vs. a proactive approach…
The Zero Moment of Truth – or ZMOT – conceptually refers to when buyers research products or services before making a purchase. ZMOT occurs during your prospect’s buying journey between the initial stimulus (an alert that triggers the prospects interest/need) and the First Moment of Truth (a term coined by Proctor & Gamble referring to…
Not so long ago B2B marketing meant cold calling and sending out direct mail to build awareness and get in front of potential leads. Then, with the creation of the internet, companies and marketers were able send out simple messaging to a broad-spectrum of people. While these general email blasts may have satisfied the emerging…
If your sales team is underperforming, it’s likely because your marketing leads have not been fully qualified. Rather than focusing on closing the deal, it’s time to consider how your prospects are moving through the buyer funnel. While other marketing agencies deliver lists of anyone who has interacted with your brand, we leverage our proven…
Our newest video dives deep into the audiences your company must be marketing to in addition to new leads. Those audiences include your existing pipeline, current clients, referral partners and your team. Watch now to learn how engaging and re-engaging your audiences will pay dividends now and in the future.
In our latest video, we discuss how organizations can scale efficiently and effectively by powering through plateaus. In order for an organization to do so, they must understand how to work through the four points on the growth curve: relevance, demand, sales and operations. Once they do, they’ve hit the point of scale — the…
The goal of most B2B marketing programs is lead generation. While defining the buyer funnel provides an understanding of the overall buyer journey, outlining the customer lifecycle helps organizations identify how marketing and sales can work together most effectively, including roles and responsibilities, lead hand-off best practices, and contact management within the customer relationship management…
