Microtargeting

Microtargeting takes your list of potential buyers and makes it even smaller, breaking it down so you can target small groups with customized messaging. Rather than risk alienating a segment of your audience with too broad of a message, ROOT3 utilizes microtargeting to gain influence over otherwise hard to reach groups, allowing you to accelerate…

3 Must-Haves for B2B Event Marketing

B2B marketers spend roughly 25% of their annual budget on event marketing. Whether it’s a tradeshow sponsorships, company-hosted event, or expo – events can be an effective way to identify prospects, build relationships, and connect with clients. Executed well, events can provide a runway for future marketing content and sales conversations. If you’re wondering how…

Earn the Right to Ask

We believe that it’s better to give rather than ask when it comes to nurturing prospects in the buyer funnel. Instead of immediately focusing on a strong call to action, such as “Connect with us” and “Request a demo,” we use a proven approach that builds awareness and credibility over time. When it finally comes…