6 Ways to Leverage LinkedIn for B2B

If your B2B business is struggling to maintain a presence across every social channel, it’s time to streamline your efforts. While on average, B2B marketers use 6 different social networking platforms, your target audience is likely concentrated on only one or two sites. By focusing your efforts, you’ll be better positioned to engage potential customers. In…

ROOT3 marketing matters

Why Cause-Related Marketing Matters

American Express is credited with the first cause-related marketing campaign to raise money for the Statue of Liberty’s restoration in 1983. Since that time, cause-related marketing has gained traction. Why? Because when executed well, cause-related marketing becomes a mutually beneficial partnership between a business and a nonprofit, enhancing the organization’s sales and the nonprofit’s cause. If your organization…