Driving Policy Change through Public Relations Initiatives

COVID-19 Response: Many companies claim service as their main differentiator. Few companies have proved it as impressively as TMS. Their primary goal during COVID-19 was to become a champion for the bus companies, most of them family owned, that are the backbone of the event transportation industry. Marketing Shift: While continuing to support sales for…

PR Veterans Event

The Power of Creating Your Own PR Moment: Case Study

When it comes to communications, every client wants the same thing: positive press coverage. Earned media is the holy grail but it can be largely outside of your company’s control. Public relations (PR) professionals outnumber journalists 5:1, so even when you have a compelling story and a charismatic spokesperson, standing out in today’s saturated world…