Check out a video showcasing the powerful and life changing work of I Grow Chicago, a nonprofit dedicated to combating the traumatic effects of violence and poverty in Chicago’s Englewood neighborhood. This video was a key component of the nonprofit’s gala that raised over $200,000 for the organization – more than tripling their donations…
As much as 80% of B2B content marketing assets are gated. Why? Because gated content can generate leads by providing prospects with valuable and sought-after information in exchange for their name and contact information. Gated content can include white papers, guides, videos, eBooks, webinars, or case studies. Master the following three areas to make the most…
ROOT3 Marketing & Business Development announces the release of an eBook, 26.2 Ways to Grow Your Business. The publication outlines insights and best practices for business development, lead generation, email marketing, and more. ROOT3 embarked on the eBook after signing on to become a 2018 Bank of America Chicago Marathon associate sponsor. ROOT3 Founder Scott Christiansen…
Scott Christiansen, CEO and Founder of ROOT3 Growth Marketing, has spent more than 20 years uncovering marketing insights and delivering growth strategies for clients, and almost twice that many years walking to starting lines and waiting for endurance races to begin. ROOT3 launched a content series, 26.2 Training Tips for Growing your Business, in conjunction…
If you’ve created a website chock full of engaging content and your website visitors aren’t taking the actions you want them to take — whether that means requesting a quote, downloading a white paper, or watching a video — you’ve got a conversion issue. There are a variety of marketing challenges but conversion rate optimization…
Emerging and mid-market B2B businesses must move quickly to establish competitive advantages in the short term and avoid becoming irrelevant over the long term. As markets shift and client demand changes, it is essential that a business can recognize and respond to them without being delayed by red tape or a cumbersome process. Unfortunately, most…
Business development is the lifeblood for high-growth B2B businesses. For most businesses, new opportunities and pipeline growth stem from existing clients and referrals. But when referrals decrease and leads dry up, then what? Without a strategy in place, you’re behind the curve and working twice as hard to develop a reactive vs. a proactive approach…
The Zero Moment of Truth – or ZMOT – conceptually refers to when buyers research products or services before making a purchase. ZMOT occurs during your prospect’s buying journey between the initial stimulus (an alert that triggers the prospects interest/need) and the First Moment of Truth (a term coined by Proctor & Gamble referring to…
Not so long ago B2B marketing meant cold calling and sending out direct mail to build awareness and get in front of potential leads. Then, with the creation of the internet, companies and marketers were able send out simple messaging to a broad-spectrum of people. While these general email blasts may have satisfied the emerging…
If your sales team is underperforming, it’s likely because your marketing leads have not been fully qualified. Rather than focusing on closing the deal, it’s time to consider how your prospects are moving through the buyer funnel. While other marketing agencies deliver lists of anyone who has interacted with your brand, we leverage our proven…
