Armed with strategic insights and an established track record in healthcare, ROOT3 partnered with a global leader in surgical fluid waste management to drive deals by influencing multiple hospital decision makers.
In our 3-minute case study, we highlight how we developed a U.S. go-to-market strategy and established a marketing program centered around key hospital decision makers: OR leadership, procurement, and financial leadership.
The marketing strategy delivered marketing qualified leads and allowed the sales team to focus on closing deals.
“We work with leading clients across the healthcare industry including anesthesiology, medical devices, technology, non-profit associations, and ambulatory management,” explains ROOT3 CEO Scott Christiansen. “Launching a product for the first time in the U.S. presented some challenges, as you’d expect, but our calling team uncovered insights that shifted how we were marketing and who we were marketing to. We made adjustments in real time resulting in 30% of marketing qualified leads requesting proposals within 30 days.”
Access the full case study here.
Click here to learn how ROOT3 conducts market research and develops marketing and business development strategies that align stakeholders and accelerate growth. Whether preparing to roll out a new platform or service or aiming to seize a growth opportunity, ROOT3 delivers proven programs that build awareness, drive credibility, and generate marketing qualified leads.