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3 F’s to Optimize Landing Pages

There’s no time to waste when a reader hits your landing page. Whether they arrive via search, digital ads or email, you need to grab their attention, state your value proposition, and drive them to your call to action (CTA). To keep things simple, we follow a rule of three F’s to build and optimize…

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SEO Meta Descriptions: Why They Matter for B2B Conversion

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing your site’s visibility within search engines (e.g. Google, Bing, and Yahoo). SEO is a wide topic. It includes elements such as metadata, content, links, and more… In this post, let’s examine one element – meta descriptions – and…

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Influencing Multiple Hospital Decision Makers: Case Study

Armed with strategic insights and an established track record in healthcare, ROOT3 partnered with a global leader in surgical fluid waste management to drive deals by influencing multiple hospital decision makers. In our 3-minute case study, we highlight how we developed a U.S. go-to-market strategy and established a marketing program centered around key hospital decision…

Making the Most of Gated Content

As much as 80% of B2B content marketing assets are gated. Why? Because gated content can generate leads by providing prospects with valuable and sought-after information in exchange for their name and contact information. Gated content can include white papers, guides, videos, eBooks, webinars, or case studies. Master the following three areas to make the most…