The high-tech manufacturing industry is thriving, but with a shortage of skilled talent and the misconceptions related to the industry, it’s stifling growth. It is estimated that there will be a shortage of 3.4MM workers in the next 10 years. To combat this, companies need a pipeline of talent and a workforce development strategy. Our 3-minute case study dives into the challenges a European apprenticeship program faced when it launched in the United States.
The organization needed a two-part marketing strategy to recruit companies for the program and to identify apprentice candidates.
“Our team conducted in-depth interviews and market intelligence to put together detailed personas and key messaging for three audiences, corporate partners, apprentice candidates, and influencers,” explains ROOT3 CEO Scott Christiansen. “We used our findings to put together the business strategy that addressed three primary challenges to the company.”
Now in its third year, the apprenticeship program has doubled year-over-year and has expanded regionally: read the full case study.