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3 F’s to Optimize Landing Pages

There’s no time to waste when a reader hits your landing page. Whether they arrive via search, digital ads or email, you need to grab their attention, state your value proposition, and drive them to your call to action (CTA). To keep things simple, we follow a rule of three F’s to build and optimize…

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SEO Meta Descriptions: Why They Matter for B2B Conversion

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing your site’s visibility within search engines (e.g. Google, Bing, and Yahoo). SEO is a wide topic. It includes elements such as metadata, content, links, and more… In this post, let’s examine one element – meta descriptions – and…