The high-tech manufacturing industry is thriving, but with a shortage of skilled talent and the misconceptions related to the industry, it’s stifling growth. It is estimated that there will be a shortage of 3.4MM workers in the next 10 years. To combat this, companies need a pipeline of talent and a workforce development strategy. Our…
There’s no time to waste when a reader hits your landing page. Whether they arrive via search, digital ads or email, you need to grab their attention, state your value proposition, and drive them to your call to action (CTA). To keep things simple, we follow a rule of three F’s to build and optimize…
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing your site’s visibility within search engines (e.g. Google, Bing, and Yahoo). SEO is a wide topic. It includes elements such as metadata, content, links, and more… In this post, let’s examine one element – meta descriptions – and…
Content marketing allows you to define a unique voice that establishes your reputation, gets you closer to your customer and ultimately creates conversion opportunities. It may go without saying, but content marketing is no longer optional. The key to a successful content marketing strategy is to focus on developing content that is highly personalized, relevant,…
