We’re in the business of delivering marketing qualified leads to our customers. But once we deliver those leads, we lose visibility if marketing and sales are not connected and fully utilizing a CRM.
Why should you care? Because that is where 80% of your marketing value is lost.
Fix the problem and squeeze 20% more out of your pipeline through process, technology, and automations.
By understanding where people stall in the sales process, we can use automations to market more efficiently and free up the business development team to focus on higher-value activities.
Mapping the entire life of a lead from source to close to improving utilization enables marketing to attack any areas of weakness. We then move people through the pipeline faster and lower the cost per deal.
Watch this short video to learn more about sales lead nurturing.