Sales and marketing messages drift over time. While this notion isn’t new – it is certainly more pronounced as we market during COVID.
Sales teams talk to customers in the field and shift their message, tone, and approach in real time – while the marketing team is still executing against a strategic plan. And given the time warp of COVID, that marketing message can feel very dated – or even tone deaf – given the current climate.
Where do you go from here?
Marketing, sales, and executive leadership need to determine the opportunity in the marketplace today then repackage your materials and message. And if you’re not taking credit for your wins and the myriad of ways you’ve taken care of your customers and provided value during the past six months, you are selling yourself short.
Watch this 2-minute video and learn how to move quickly to create a synchronized message.