Hiring an Extension of your Marketing Team: Video Testimonial from a Financial Services Executive

Gibraltar Business Capital is a B2B financial services firm dedicated to accelerating small businesses by delivering access to working capital when banks and other funding sources are limited or too restrictive. Jessica Moyer, SVP of Marketing and Operations, has over 20 years of broad financial services experience and oversees all of Gibraltar’s marketing and operations…

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Mobilize Your Employees on Social Media

As business owners and marketers, we’re all striving to leverage the power of our most influential spokespeople: our employees. If you’re looking to amplify your social media and paid advertising campaigns by enabling employees to be authentic brand advocates, click here to download our guide: 4 Tips for Encouraging Employee Advocacy Via Social Media. Our guide…

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The Power of Creating Your Own PR Moment: Case Study

When it comes to communications, every client wants the same thing: positive press coverage. Earned media is the holy grail but it can be largely outside of your company’s control. Public relations (PR) professionals outnumber journalists 5:1, so even when you have a compelling story and a charismatic spokesperson, standing out in today’s saturated world…

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Root3 Marketing & Business Development Hosts Veteran Career Summit

For the second consecutive year, Root3 Marketing is spearheading the Veteran Career Summit to help companies develop, grow, and enhance their veteran workplace initiatives. Sponsors this year include Exegistics, the ICATT Apprenticeship Program and York Solutions. “The business community responded to last year’s event in a big way, showing us how high they are prioritizing…

Outsourcing Marketing Leadership: Case Study

Outsourcing Marketing Leadership: Case Study

Root3 was selected by a national medical association to provide strategic leadership during a pivotal time. The organization was in the middle of a transformative year and they were 60-days away from their annual meeting. Serving as a fully built, outsourced marketing department, Root3 provided strategic leadership as well as practical, problem-solving resources and support.…