ROOT3’s mission statement emphasizes the importance of personal and professional growth. Throughout my time as an intern, I have prioritized this mission and, as a result, have expanded my knowledge of the world of B2B marketing. In addition to witnessing B2B marketing strategies in action, ROOT3 has broadened my scope of many other aspects in…
Working at ROOT3 has been an absolute pleasure this summer. Heading into the job knowing that much of my work would be completed ‘virtually’ certainly was daunting, but all of my expectations were surpassed. ROOT3’s emphasis on community ensured that I was able to be taken right into the fold and learn from the team…
There is a compelling business case for creating a diverse and inclusive workplace and increasingly, organizations are taking note and taking steps to ensure they are creating an environment that supports a diversity of perspectives, cultures, and people with different life experiences. Cindu Thomas-George, Founder and Principal Trainer of Shakti Diversity and Equity Training, designs…
When we have initial conversations with new clients, we typically discuss two problems. One is immediate and short term, and usually centers around filling the pipeline for a new opportunity or supporting an upcoming event. The second is longer term and supports (or builds) a robust marketing foundation, such as creating/updating a website, developing new messaging,…
One of the central concepts of sales and marketing is the funnel. As customers go through each stage of the buying process, their numbers decrease, and they become more likely to convert. While you’ve likely heard of the purchasing funnel or the buyer funnel before, it can be difficult to understand what each level means,…
Content marketing allows you to define a unique voice that establishes your reputation, gets you closer to your customer and ultimately creates conversion opportunities. It may go without saying, but content marketing is no longer optional. The key to a successful content marketing strategy is to focus on developing content that is highly personalized, relevant,…
In business, you are trained to persuade clients and customers, whether it is trying to get someone to buy a new medical device or convincing someone to invest in your company’s services that will help their business grow. That being said, your hardest sell is actually to your boss, especially when it comes to selling…
There are a variety of different digital tools available at a marketer’s fingertips in order to help them grow their business, including a plethora of social media options. The Content Marketing Institute found that 64 percent of marketers believe that LinkedIn is the most effective, and used most often in a professional capacity. So if…
