When we have initial conversations with new clients, we typically discuss two problems. One is immediate and short term, and usually centers around filling the pipeline for a new opportunity or supporting an upcoming event. The second is longer term and supports (or builds) a robust marketing foundation, such as creating/updating a website, developing new messaging, employing new technology or integrating sales and marketing.
Most marketing firms are built to tackle foundational issues first. They invest months doing research, conducting focus groups, defining target audiences, updating collateral and digital assets, and more. We refer to this approach to marketing as Ready, Set, Go. And in six months’ time, the opportunity cost can be staggering. Momentum can be lost, and opportunities can be long gone.
High growth businesses need another option – so we developed one. We call it Go….Ready, Set, Go.
The concept is simple, but it packs a punch. Our team immediately starts executing to create momentum and generate results today while at the same time, we begin the research that informs our strategy and process which will improve results tomorrow.
The paths are simultaneous, but they are not running parallel. They intersect through meetings and reporting and by the time research and strategy are complete, intelligence is absorbed, and your marketing machine is running at full momentum.
We partner with businesses from the word GO, building a marketing machine that helps them grow. Watch this short video to learn more: