Research & Strategy
Third-party research provides the objective intel companies need to improve their service or product offering, build relevance, fill their pipeline, and neutralize the competition.
Markets change quickly and organizations must constantly adapt. Companies looking to accelerate sales should first understand why their customers want to buy today and determine predictable barriers to sale. This information is critical in developing an efficient lead generation process focused on the most profitable customers and opportunities that can close quickly.
Research & Strategy
Root3 conducts market research and develops marketing & business development strategies that align internal stakeholders and accelerate growth.
Third-party research provides the objective intel companies need to improve their service or product offering, build relevance, fill their pipeline, and neutralize the competition.
Markets change quickly and organizations must constantly adapt. Companies looking to accelerate sales should first understand why their customers want to buy today and determine predictable barriers to sale. This information is critical in developing an efficient lead generation process focused on the most profitable customers and opportunities that can close quickly.
Research & Strategy Projects
Sales messaging is almost always ahead of marketing messaging. In a fast-moving environment, such as healthcare or IT, the two messages can become ineffective or unrecognizable in a matter of months, not years. A Root3 research and strategy project starts with exploratory interviews with an organization’s executive leadership, stakeholders, and clients. This is where we uncover market opportunity, document sales process and resources, and uncover proof-of-performance that can be utilized to drive credibility. We also review your current business development strategy, conduct an in-depth competitor analysis, and identify strengths, weaknesses, and additional opportunities. The finished product includes an updated/powerful messaging platform that allows you to influence decision makers and defuse the competition, as well as a 12-month strategic plan to source, nurture, and close new business faster and more efficiently.
Deliverables of a Research Project:
Sales messaging is almost always ahead of marketing messaging. In a fast-moving environment, such as healthcare or IT, the two messages can become ineffective or unrecognizable in a matter of months, not years. A Root3 research and strategy project starts with exploratory interviews with an organization’s executive leadership, stakeholders, and clients. This is where we uncover market opportunity, document sales process and resources, and uncover proof-of-performance that can be utilized to drive credibility. We also review your current business development strategy, conduct an in-depth competitor analysis, and identify strengths, weaknesses, and additional opportunities. The finished product includes an updated/powerful messaging platform that allows you to influence decision makers and defuse the competition, as well as a 12-month strategic plan to source, nurture, and close new business faster and more efficiently.
Deliverables of a
Research Project:
• Opportunity Analysis • Quantitative & Qualitative Research • Competitive Intelligence • Message Development • Strategic Plan Development
“Root3 is a very flexible and reliable partner especially as I ebb and flow from wanting to set strategy to needing another opinion/sounding board or needing just plain executional support. I have a number of resources in the mix at any given time and am in build mode, so things are always changing. I trust them as my partner in this journey, and know I can count on them to play whatever role, fill whatever gap and even help me pave the way when needed.”
