Marketing for Orthopedic Practices

Strategy & tactics that align with the financial & operational needs of your practice

High-growth orthopedic practices need a partner that thinks like an operator, as well as an agency. Growth in ortho is not about more patients – it’s about the right patients, at the right time, in the right locations, with the right payer mix. R3 brings the marketing experience coupled with the orthopedic practice expertise that you need to scale with confidence.

Brand awareness

Optimized scheduling

Referral stabilization

Market positioning

Improved appointment adhesion

Community engagement

Strategic patient acquisition

Faster ramp-up for sites & physicians

Clearn ROI reporting

Impact

How CEO-Marketing Alignmnent Drove Consistent Utilization: A Case Study Measuring Marketing ROI

Solving the biggest challenges in orthopedic marketing

Filling a New Physician’s Schedule Before Day One

Challenge: Shorten ramp-up time for new physician

Solution: Developed a three-month marketing strategy including PR, social, and advertising to drive awareness and demand before the physician started.

Result: The surgeon saw patients in clinic during their first week and scheduled their first surgery within the first month.

Increasing Commercial Payer Volume From ~40% to ~70% in One Year

Challenge: Shift the practice’s payer mix from 60% Medicare/Medicaid and 40% commercial insurance toward a higher share of commercially insured patients.

Solution: Defined target patients by specialty and aligned the entire marketing program, from advertising to community partnerships, to reach those audiences.

Result: Payer-Mix shifted to 30% Medicare/70% commercial in 12 months

Repositioning a Brand to Address Growing Competition

Challenge: Large practices from a neighboring market were opening locations in the practice’s service area, increasing local competition.

Solution: Refreshed the practice’s brand to create a more current look, highlight the team’s extensive experience, and communicated the value of choosing a local practice.

Result: The stronger brand positioning helped increase patient volume and strengthen partnerships.

Using Market Research to Guide Practice Strategy

Challenge: A new CEO needed a clearer understanding of how the practice, its physicians, and its hospital partners were perceived in the market.

Solution: Conducted digital research across 15 locations, examining patient and physician reviews, community sentiment, and the practice’s reputation as an employer.

Result: The findings gave the CEO a clearer understanding of the practice’s strengths, weaknesses, and market dynamics, helping inform a new strategy.

Streamlining Scheduling to Double Online Appointment Requests

Challenge: Paid search campaigns were generating strong conversions, but the scheduling process was inefficient for patients and practice staff.

Solution: Root3 worked with practice leadership to select a self-scheduling technology partner and implement online scheduling.

Result: In the first 30 days after implementation, the average number of appointment requests through the website doubled.

Solving the biggest challenges in orthopedic marketing

Challenge: Shorten ramp-up time for new physician

Solution: Developed a three-month marketing strategy including PR, social, and advertising to drive awareness and demand before the physician started.

Result: The surgeon saw patients in clinic during their first week and scheduled their first surgery within the first month.

Challenge: Shift the practice’s payer mix from 60% Medicare/Medicaid and 40% commercial insurance toward a higher share of commercially insured patients.

Solution: Defined target patients by specialty and aligned the entire marketing program, from advertising to community partnerships, to reach those audiences.

Result: Within 12 months, the payer mix shifted to 30% Medicare/Medicaid and 70% commercial insurance.

Challenge: Large practices from a neighboring market were opening locations in the practice’s service area, increasing local competition.

Solution: Refreshed the practice’s brand to create a more current look, highlight the team’s extensive experience, and communicated the value of choosing a local practice.

Result: The stronger brand positioning helped increase patient volume and strengthen partnerships.

Challenge: A new CEO needed a clearer understanding of how the practice, its physicians, and its hospital partners were perceived in the market.

Solution: Conducted digital research across 15 locations, examining patient and physician reviews, community sentiment, and the practice’s reputation as an employer.

Result: The findings gave the CEO a clearer understanding of the practice’s strengths, weaknesses, and market dynamics, helping inform a new strategy.

Challenge: Paid search campaigns were generating strong conversions, but the scheduling process was inefficient for patients and practice staff.

Solution: Root3 worked with practice leadership to select a self-scheduling technology partner and implement online scheduling.

Result: In the first 30 days after implementation, the average number of appointment requests through the website doubled.

Partnering with clients for the win

“Root3 understands the constant balancing act I face—supporting our physicians, attracting the right patients, and running a business. They manage everything from content, PR, and organic social to SEO, paid media, and web strategy, which allows me to focus on high-level priorities. Since partnering with them, we’ve seen a noticeable shift in our patient mix—more commercially insured patients—and a stronger brand that truly reflects the quality of care we deliver.”

Kate Othus
CEO at ROC

Our strategies support your entire care continuum

Specialists

Locations

ASCs

Physical Therapy

Urgent Care

Imaging

Hospital Partnerships

Community Management

Privacy first marketing strategies

Privacy-first marketing in healthcare means designing every marketing tactic—digital or traditional—with patient data protection at the core. It follows HIPAA regulations to ensure that no electronic protected health information (ePHI) is shared back with third-party platforms that shouldn’t have access to it.

Trust

R3 Orthopedic News

Extracting the Full Value from Definitive Healthcare

Living Life to the Fullest: Oregon Surgical Institute

How CEO-Marketing Alignment Drove Consistent 92% Physician Utilization at a High-Growth Orthopedic Practice

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Marketing for Orthopedic Practices

Strategy & tactics that align with the financial & operational needs of your practice

Impact

How CEO-Marketing Alignmnent Drove Consistent Utilization: A Case Study Measuring Marketing ROI

Solving the biggest challenges in orthopedic marketing

Challenge: Shorten ramp-up time for new physician

Solution: Developed a three-month marketing strategy including PR, social, and advertising to drive awareness and demand before the physician started.

Result: The surgeon saw patients in clinic during their first week and scheduled their first surgery within the first month.

Challenge: Shift the practice’s payer mix from 60% Medicare/Medicaid and 40% commercial insurance toward a higher share of commercially insured patients.

Solution: Defined target patients by specialty and aligned the entire marketing program, from advertising to community partnerships, to reach those audiences.

Result: Payer-Mix shifted to 30% Medicare/70% commercial in 12 months

Challenge: Large practices from a neighboring market were opening locations in the practice’s service area, increasing local competition.

Solution: Refreshed the practice’s brand to create a more current look, highlight the team’s extensive experience, and communicated the value of choosing a local practice.

Result: The stronger brand positioning helped increase patient volume and strengthen partnerships.

Challenge: A new CEO needed a clearer understanding of how the practice, its physicians, and its hospital partners were perceived in the market.

Solution: Conducted digital research across 15 locations, examining patient and physician reviews, community sentiment, and the practice’s reputation as an employer.

Result: The findings gave the CEO a clearer understanding of the practice’s strengths, weaknesses, and market dynamics, helping inform a new strategy.

Challenge: Paid search campaigns were generating strong conversions, but the scheduling process was inefficient for patients and practice staff.

Solution: Root3 worked with practice leadership to select a self-scheduling technology partner and implement online scheduling.

Result: In the first 30 days after implementation, the average number of appointment requests through the website doubled.

Solving the biggest challenges in orthopedic marketing

Challenge: Shorten ramp-up time for new physician

Solution: Developed a three-month marketing strategy including PR, social, and advertising to drive awareness and demand before the physician started.

Result: The surgeon saw patients in clinic during their first week and scheduled their first surgery within the first month.

Challenge: Shift the practice’s payer mix from 60% Medicare/Medicaid and 40% commercial insurance toward a higher share of commercially insured patients.

Solution: Defined target patients by specialty and aligned the entire marketing program, from advertising to community partnerships, to reach those audiences.

Result: Within 12 months, the payer mix shifted to 30% Medicare/Medicaid and 70% commercial insurance.

Challenge: Large practices from a neighboring market were opening locations in the practice’s service area, increasing local competition.

Solution: Refreshed the practice’s brand to create a more current look, highlight the team’s extensive experience, and communicated the value of choosing a local practice.

Result: The stronger brand positioning helped increase patient volume and strengthen partnerships.

Challenge: A new CEO needed a clearer understanding of how the practice, its physicians, and its hospital partners were perceived in the market.

Solution: Conducted digital research across 15 locations, examining patient and physician reviews, community sentiment, and the practice’s reputation as an employer.

Result: The findings gave the CEO a clearer understanding of the practice’s strengths, weaknesses, and market dynamics, helping inform a new strategy.

Challenge: Paid search campaigns were generating strong conversions, but the scheduling process was inefficient for patients and practice staff.

Solution: Root3 worked with practice leadership to select a self-scheduling technology partner and implement online scheduling.

Result: In the first 30 days after implementation, the average number of appointment requests through the website doubled.

Partnering with clients for the win

Our strategies support your entire care continuum

Specialists

Locations

ASCs

Physical Therapy

Urgent Care

Imaging

Hospital Partnerships

Community Management

Privacy first marketing strategies

Trust

R3 Orthopedic News

Let’s work together to build something

Tell us about your project

Contact

Let’s work togetherto build something

Contact

Join us for a live AAOE Webinar:

3 Ways to Get More of the Patients You Want Without Spending More.

November 3, 2-2:30pm, CST

Let’s work together
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