Resources

Industry Insights

Earn the Right to Ask

We believe that it’s better to give rather than ask...

4 Ways to Master the Digital First Impression

First impressions matter – whether face-to-face or...

3 Must-Haves for B2B Event Marketing

B2B marketers spend roughly 25% of their annual budget...

Microtargeting

Microtargeting takes your list of potential buyers...

Prove It: Let Your Clients Tell Your Story

The success of a business depends heavily on building...

What Does B2B Marketing Research Entail?

Small to mid-market businesses can benefit from market research because...

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Case Studies

Physical Rehabilitation Network (PRN): Automating Touchpoints for a Student Program to Build a Team and Meet Patient Demand

Visionary Optics: Medical Device Launch at a Global Trade Show

U.S. Medical Glove Company: Elevating Brand Identity Through Dynamic Content

Scleral Lens Success: Visionary Optics

Consulting Firm First to Market with New Hospital Price Transparency Strategy Service

Living Life to the Fullest: Oregon Surgical Institute

Unlocking Access & Innovation: Organic Farm Partners

Qualitative Research Informs Messaging & Branding; Driving 300% YOY Growth

Influencing Multiple Hospital Decision Makers

Creating Your Own PR Moment

Company News

Ashley La Fleur to Speak at 42nd National HIPAA Summit on Navigating Digital Marketing and Compliance Challenges

Session to Offer Key Insights on Balancing High-Impact...

Scott Christiansen to Speak at Executives’ Club of Chicago Marketing Forum

The Executives’ Club of Chicago, Chicago’s leading...

Root3 Marketing & Business Development Becomes Associate Sponsor of the Bank of America Chicago Marathon

Root3 Marketing & Business Development, announces...

Culture Highlights

The Business Case for Creating a Diverse and Inclusive Culture – and How to Get Started

There is a compelling business case for creating a...

Making the Most of Gated Content

As much as 80% of B2B content marketing assets are...

Video Testimonial: IT Consulting Firm Leverages Root3 as an Extension of Marketing Team

With a lean internal marketing staff, Executive Brandi...

Subject Lines That Will Make or Break Your B2B Emails

Subject lines are the gatekeepers to your B2B emails,...

3 F’s to Optimize Landing Pages

There’s no time to waste when a reader hits your landing...

Your Sales Team Does Not Want Leads (They Want Qualified Leads)

It seems counterintuitive, but at Root3 we don’t believe...

Go...Ready, Set, Go

When we have initial conversations with new clients,...

Driving Policy Change through Public Relations Initiatives

COVID-19 response: Many companies claim service as...

Root3’s Strategy to Launch an Educational Webinar Series with BW Cyber Services

COVID-19 response: The rush to work remotely due to...

Regent Surgical Health Centers Back to 80% Surgical Volume After Re-Opening

COVID-19 response: Regent Surgical Health is the nation’s...

How a Strategic Communications Plan Helped Bespoke CRE Emerge as an Industry Advocate

COVID-19 response: COVID-19 had an immediate impact...

Positioning Stroudwater Associates as the Rural Healthcare Expert

COVID-19 response: Stroudwater Associates has long...

Are Your Sales & Marketing Messages in Sync?

Sales and marketing messages drift over time. While...

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