Resources

Industry Insights

Are Your Sales & Marketing Messages in Sync?

Sales and marketing messages drift over time. While...

Positioning Stroudwater Associates as the Rural Healthcare Expert

COVID-19 response: Stroudwater Associates has long...

How a Strategic Communications Plan Helped Bespoke CRE Emerge as an Industry Advocate

COVID-19 response: COVID-19 had an immediate impact...

Regent Surgical Health Centers Back to 80% Surgical Volume After Re-Opening

COVID-19 response: Regent Surgical Health is the nation’s...

Root3’s Strategy to Launch an Educational Webinar Series with BW Cyber Services

COVID-19 response: The rush to work remotely due to...

Driving Policy Change through Public Relations Initiatives

COVID-19 response: Many companies claim service as...

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Case Studies

Visionary Optics: Medical Device Launch at a Global Trade Show

Driving Strategy and Execution to Get Association's Annual Meeting to the Finish Line

Product Launch at Global Tradeshow Visionary Optics

Creating Your Own PR Moment

Influencing Multiple Hospital Decision Makers

Qualitative Research Informs Messaging & Branding; Driving 300% YOY Growth

Unlocking Access & Innovation: Organic Farm Partners

Living Life to the Fullest: Oregon Surgical Institute

Consulting Firm First to Market with New Hospital Price Transparency Strategy Service

Scleral Lens Success: Visionary Optics

U.S. Medical Glove Company: Elevating Brand Identity Through Dynamic Content

Visionary Optics: Medical Device Launch at a Global Trade Show

Physical Rehabilitation Network (PRN): Automating Touchpoints for a Student Program to Build a Team and Meet Patient Demand

Case Study: Maximizing Lead Volume with a Curated PPC Strategy

Company News

Root3 Marketing & Business Development Becomes Associate Sponsor of the Bank of America Chicago Marathon

Root3 Marketing & Business Development, announces...

Scott Christiansen to Speak at Executives’ Club of Chicago Marketing Forum

The Executives’ Club of Chicago, Chicago’s leading...

Ashley La Fleur to Speak at 42nd National HIPAA Summit on Navigating Digital Marketing and Compliance Challenges

Session to Offer Key Insights on Balancing High-Impact...

Culture Highlights

The Business Case for Creating a Diverse and Inclusive Culture – and How to Get Started

There is a compelling business case for creating a...

The ROI Question: How to Validate Marketing Efforts with Analytics

Every single marketer and communicator has been there....

Navigating the Buyer Funnel

One of the central concepts of sales and marketing...

Entering New Markets - Navigate the Pilot Phase

Root3 Marketing and Business Development Founder and...

Selling Your Content Marketing Strategy to Your Boss

In business, you are trained to persuade clients and...

Two Easy and One Hard Marketing Tactic to Help Private Equity Strategies Thrive

A Q&A with Scott Christiansen On a recent appearance...

Podcasting 101: How to Create a Simple, Sustainable, and Authentic Channel of Thought Leadership for Your B2B Brand

First, let’s address the elephant in the room: no,...

A B2B Trade Show Guide to Maximize ROI: Booth Design, Comms, Lead-Gen, and More

Trade shows remain one of the most powerful ways for...

How B2B Web Design Drives Revenue through the Customer Journey from Awareness through Conversion

A B2B website isn’t just a digital brochure — it’s...

How PR Supercharges SEO

In the world of digital marketing, search engine optimization...

How Custom Photography Does More Than Just Make Your Brand Look (Really) Good

Strong photography doesn’t just make you look good—it...

The Complete Guide to Patient Acquisition with Privacy-First Strategies

The Complete Guide to Patient Acquisition with Privacy-First...

The High Stakes of Corporate Communication: Why Silence Is Not an Option

Communication isn’t just a function—it’s a force. A...

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Visionary Optics: Medical Device Launch at a Global Trade Show

Driving Strategy and Execution to Get Association's Annual Meeting to the Finish Line

Product Launch at Global Tradeshow Visionary Optics

Creating Your Own PR Moment

Influencing Multiple Hospital Decision Makers

Qualitative Research Informs Messaging & Branding; Driving 300% YOY Growth

Unlocking Access & Innovation: Organic Farm Partners

Living Life to the Fullest: Oregon Surgical Institute

Consulting Firm First to Market with New Hospital Price Transparency Strategy Service

Scleral Lens Success: Visionary Optics

U.S. Medical Glove Company: Elevating Brand Identity Through Dynamic Content

Visionary Optics: Medical Device Launch at a Global Trade Show

Physical Rehabilitation Network (PRN): Automating Touchpoints for a Student Program to Build a Team and Meet Patient Demand

Case Study: Maximizing Lead Volume with a Curated PPC Strategy

Root3 Marketing & Business Development Becomes Associate Sponsor of the Bank of America Chicago Marathon

Root3 Marketing & Business Development, announces...

Scott Christiansen to Speak at Executives’ Club of Chicago Marketing Forum

The Executives’ Club of Chicago, Chicago’s leading...

Ashley La Fleur to Speak at 42nd National HIPAA Summit on Navigating Digital Marketing and Compliance Challenges

Session to Offer Key Insights on Balancing High-Impact...

The Business Case for Creating a Diverse and Inclusive Culture – and How to Get Started

There is a compelling business case for creating a...