The Executives’ Club of Chicago, Chicago’s leading membership organization and business forum, is hosting a Marketing, Communications and Sales Forum on Tuesday, June 13 and ROOT3 Marketing and Business Development CEO Scott Christiansen has been asked to participate on a panel titled, “The Changing Landscape of the Marketing and Communication Business.”
Christiansen will be speaking alongside executives including Sarah Beardsley, Managing Director Communication, Media & High Tech at Accenture, Laura Luckman Kelber, Chief Strategy Officer at Sandstorm Design, and Jim Pietruszynski, Chief Strategy Officer at Soulsight.
“Digital advancements give us unprecedented access to decision makers and real-time visibility into program success,” said Christiansen. “Our biggest challenge has been integrating these new capabilities into the sales processes of high-growth business-to-business organizations. To ensure we are capturing the full value of advanced lead generation programs, ROOT3 has evolved its own services to include resources such as a sales liaison, sales operations consultants, lead-qualification processes, and CRM managers.”
Christiansen has more than 20 years’ experience uncovering marketing insights and delivering growth strategies that remove barriers to sale, shorten the sales cycle, and lower the cost per deal. He has extensive experience working with startups on go-to-market strategies, helping organizations emerge from the pilot phase, and repositioning companies as their market matures.
If your company has identified opportunity or struggling to overcome impediments to growth, click here to connect with ROOT3 Marketing and Business Development and learn how our team can deliver the strategy, resources, and process you need to thrive.