PR Veterans Event

The Power of Creating Your Own PR Moment: Case Study

When it comes to communications, every client wants the same thing: positive press coverage. Earned media is the holy grail but it can be largely outside of your company’s control. Public relations (PR) professionals outnumber journalists 5:1, so even when you have a compelling story and a charismatic spokesperson, standing out in today’s saturated world…

Veteran Smiling - Veteran Career Summit Graphic

ROOT3 Marketing & Business Development Hosts Veteran Career Summit

For the second consecutive year, ROOT3 Marketing is spearheading the Veteran Career Summit to help companies develop, grow, and enhance their veteran workplace initiatives. Sponsors this year include Exegistics, the ICATT Apprenticeship Program and York Solutions. “The business community responded to last year’s event in a big way, showing us how high they are prioritizing…

Outsourcing Marketing Leadership: Case Study

Outsourcing Marketing Leadership: Case Study

ROOT3 was selected by a national medical association to provide strategic leadership during a pivotal time. The organization was in the middle of a transformative year and they were 60-days away from their annual meeting. Serving as a fully built, outsourced marketing department, ROOT3 provided strategic leadership as well as practical, problem-solving resources and support.…

Microtargeting

Microtargeting takes your list of potential buyers and makes it even smaller, breaking it down so you can target small groups with customized messaging. Rather than risk alienating a segment of your audience with too broad of a message, ROOT3 utilizes microtargeting to gain influence over otherwise hard to reach groups, allowing you to accelerate…