COVID-19 Response:
Prove value proposition – surgery center specialization provides necessary value always, but especially in a time of crisis.
Marketing Shift:
Weekly webinars answering key questions related to PPP, FMLA, center ramp-down and ramp-up.
Results:
Demonstrated value to current clients and more than 125 new center leaders.
“While we were focused on what COVID-19 means to our clients, ROOT3 was thinking about what it means for us. This was our time to demonstrate what we’ve always known – our surgery center expertise matters and provides enormous value. ROOT3 helped us prove it and our pipeline is more robust than it has ever been.” – Tom Jacobs, CEO
