COVID-19 Response:
Like many businesses, COVID-19 negatively impacted 2/3 of Exegistics service lines while 1/3 of their services became mission critical. ROOT3 helped nurture that 1/3 while supporting positive sales interactions and ramp-back plans for other service lines. In the meantime, company leadership saw an opportunity for a brand new service.
Marketing Shift:
Within 2 weeks, ROOT3 conducted market research, developed a new company name and brand image, launched a website, and developed a go-to-market strategy.
Results:
The new service/company was fully developed and ready to launch before the necessary equipment could be purchased and shipped. Research calls resulted in sales opportunities pre-company launch.
“I’ve worked with ROOT3 for several years and have seen how they put an integrated marketing and sales program in place. Their ability to pivot quickly, capitalize on opportunities, and optimize as we go are game changers. I trust them with a number of brands and businesses and believe wholeheartedly in their refusal to fail.” – Stephen Olds, Founder and CEO
