A Solution to Lost Leads

For many organizations, the middle of the funnel is where leads go to die. Marketing says they delivered hundreds of leads, and sales says all the leads were bad. In fact, the problem was never with leads—it was with the process. There are two important steps that are being skipped that are forcing organizations to…

ROOT3 Names Jacob Davis as Digital Strategy Manager

ROOT3, the leading outsourced marketing and business development partner for emerging to mid-market businesses, announces Jacob Davis as Digital Strategy Manager. Jacob brings proven expertise in developing customer journeys and optimizing conversions with digital tactics including web, social, SEA, and CRM automations. “Most of our clients are as focused on lead nurturing as they are on filling the top…

Are Your Sales & Marketing Messages in Sync?

  Sales and marketing messages drift over time. While this notion isn’t new – it is certainly more pronounced as we market during COVID. Sales teams talk to customers in the field and shift their message, tone, and approach in real time – while the marketing team is still executing against a strategic plan. And…

Positioning Stroudwater Associates as the Rural Healthcare Expert

COVID-19 Response: Stroudwater Associates has long been known as the leading consulting firm for rural and community Hospitals, but competitors were emerging, and often leveraging a louder marketing voice. During COVID-19, Stoudwater was able to firmly re-establish its industry leadership by anticipating the issues rural and community hospitals would encounter and delivering thought leadership content…