How Conducting Market Research Resulted in a Brand-New Service for Exegistics
COVID-19 Response: Like many businesses, COVID-19 negatively impacted 2/3 of Exegistics service lines while 1/3 of their services became mission critical. ROOT3 helped nurture that 1/3 while supporting positive sales interactions and ramp-back plans for other service lines. In the meantime, company leadership saw an opportunity for a brand new service. Marketing Shift: Within 2…
