Influencer marketing has expanded exponentially in the past two years. What began as a one-off tactic is now an essential part of most marketing budgets. Large corporations spend thousands of dollars to have influencers promote a product or service online to their massive audience of social media followers.
Big companies with large marketing budgets are not the only organizations that can invest in and profit from influencer marketing. Nonprofits have also recognized the enormous potential influencers have to spread their message and raise funds for their cause. What many nonprofits don’t realize is their biggest online advocates are sitting right on their donor lists, just waiting to be called to action.
One example comes from a women’s organization that asked their everyday influencers to participate in the #IAmDetermined Selfie Challenge as part of #GivingTuesday. They emailed their supporters social media toolkits with drafted messages and images to help raise awareness about the campaign. As a result, they raised over $25,000 and achieved their most successful day on Twitter to date.
At Root3, we understand how to cultivate passionate people on your donor list and help them reach influencer status. We’ve created this guide, 4 Ways to Support the Causes You Care About on Social Media, to pass along to your loyal advocates to inspire their online engagement.
In our guide, you can find best practices for promoting a nonprofit organization and acting as a fundraising ambassador on social media:
- Hit the Follow Button – Follow your favorite organizations on every social media platform (Facebook, LinkedIn, Twitter and Instagram) to stay up to date on their latest news and campaigns.
- Engage on Social Media – Like, comment, and share an organization’s content to show your support and spread the word. In your own posts, don’t forget to include branded hashtags and tag the organization whenever possible.
- Share a Personal Story – Craft a compelling message to share with your friends and family on social media that tells the story of your commitment. Sharing your emotional connection to the cause will inspire others and get a conversation going.
- Stay Active – Participate in an event or fundraising campaign hosted by the organization. You can also leverage an upcoming holiday as a chance to ask your community to donate.
These simple steps have launched massive online campaigns, raising thousands of dollars for important causes. Are you ready to motivate your supporters? Click here to download the guide and discover our BONUS tip.