Connecting Marketing and Sales Through the Customer Lifecycle

The goal of most B2B marketing programs is lead generation. While defining the buyer funnel provides an understanding of the overall buyer journey, outlining the customer lifecycle helps organizations identify how marketing and sales can work together most effectively, including roles and responsibilities, lead hand-off best practices, and contact management within the customer relationship management…

ROOT3 Marketing & Business Development Expands to Adapt for the Next Stage of Growth

ROOT3 Marketing & Business Development, a national marketing and business development firm providing emerging to mid-market organizations access to the right resources and expertise at the right time to capture opportunity and efficiently scale, expands to new space to accommodate growth. Located at 1643 N. Milwaukee Ave., the firm occupies the third floor. “Serving our…

Microtargeting

Microtargeting takes your list of potential buyers and makes it even smaller, breaking it down so you can target small groups with customized messaging. Rather than risk alienating a segment of your audience with too broad of a message, ROOT3 utilizes microtargeting to gain influence over otherwise hard to reach groups, allowing you to accelerate…

ROOT3 Organizes Veteran Careers Roundtable

We specialize in accessing and influencing hard-to-reach decision makers. This means that in order for our clients to reach their next phase of growth, we not only need to clearly know and define their strategic goals, but we often have to get creative to help them achieve them. During a recent strategy discussion, we recognized…

3 Must-Haves for B2B Event Marketing

B2B marketers spend roughly 25% of their annual budget on event marketing. Whether it’s a tradeshow sponsorships, company-hosted event, or expo – events can be an effective way to identify prospects, build relationships, and connect with clients. Executed well, events can provide a runway for future marketing content and sales conversations. If you’re wondering how…