Hiring an Extension of your Marketing Team: Video Testimonial from a Financial Services Executive

Gibraltar Business Capital is a B2B financial services firm dedicated to accelerating small businesses by delivering access to working capital when banks and other funding sources are limited or too restrictive. Jessica Moyer, SVP of Marketing and Operations, has over 20 years of broad financial services experience and oversees all of Gibraltar’s marketing and operations…

Making the Most of Gated Content

As much as 80% of B2B content marketing assets are gated. Why? Because gated content can generate leads by providing prospects with valuable and sought-after information in exchange for their name and contact information. Gated content can include white papers, guides, videos, eBooks, webinars, or case studies. Master the following three areas to make the most…