COVID-19 Response:
COVID-19 had an immediate impact on the CRE industry and businesses were ambushed with bad advice.
Marketing Shift:
Within the first week, ROOT3 recorded a Zoom video featuring Founder Peter Billmeyer. His real-time advice resonated and was picked up and broadly shared. Additional tools and intel followed.
Results:
Bespoke is known for client service but through the pandemic they have emerged as an advocate, arming privately held businesses with the intel and tools to help position them for recovery.
“ROOT3 knows how to pivot. Our clients and prospects were inundated with bad broker advice at the start of COVID-19. ROOT3 developed and amplified a communications plan that helped us set the record straight and protect thousands of privately held businesses. They did it in a way that is true to our brand and with the speed necessary to help us make a positive impact.” – Peter Billmeyer, Co-Founder
