COVID-19 Response:
Regent Surgical Health is the nation’s largest privately owned surgery center management and development company and is known for its ability to anticipate and adapt to market changes. With centers largely closing during COVID-19, Regent focused on developing ramp-back strategies and helping its business development team keep new partnerships moving through the pipeline.
Marketing Shift:
ROOT3 worked with Regent’s center partners to develop a video and email campaign designed to help patients feel comfortable rescheduling their surgery. ROOT3 also worked with the development team to produce content that drove positive sales interactions during a stressful time for physician owners.
Results:
Regent centers quickly returned to 80% surgical volume after reopening. The business development kept opportunities moving forward and developed new relationships with physicians and health systems.
“ROOT3 is a partner you want on your team during a crisis. Through the years they have built trust within every department and even with our physician and center partners. They proactively communicated with our department leaders and centers and brought solutions to the table that delivered results with speed and quality.” – Chris Bishop, CEO
