COVID-19 Response:
The rush to work remotely due to COVID-19 resulted in an exponential increase in successful phishing and wire fraud attacks against the asset management industry. Millions of dollars were at stake. In response, ROOT3 collaborated with BW Cyber Services to utilize digital marketing and explore new channels that BW Cyber Services had not previously utilized. Launching an educational webinar series, BW Cyber Services drove awareness to this multi-million-dollar threat while also educating scores of potential clients to the need for increased remote security.
Marketing Shift:
In a very short time, ROOT3 collaborated with BW Cyber Services to develop and launch a strategy to mitigate the evolving threat, arming existing and new clients with the tools and education they needed in the short-term with the added benefit of improved brand awareness over the long-term.
Results:
Almost immediately, BW Cyber Services saw a significant increase in sales leads as well as deal closings. In a down market where many of their existing clients simply froze, BW Cyber Services was successfully onboarding multiple new clients. As the market showed signs of recovery, their existing client base re-emerged and responded to marketing outreach, creating a second wave of new business opportunity.
“I was referred to ROOT3 from one of their clients. I was sold on access to their business development machine. Two weeks into our engagement COVID-19 hit. The speed ROOT3 adapted was astonishing. New campaigns, web pages, social strategies were up and running in days – all while also focusing on the broader goal of laying the groundwork we need for a sales and marketing engine moving forward.” – Michael Brice, President & Founder
