We’ve blogged about the sales and marketing funnel before. As customers go through each stage of the buying process, their numbers decrease, and they become more likely to convert.
The process takes time – and it takes content.
Content is to key to not only speaking to your audience, but actually engaging with them as you introduce yourself, educate them, build their trust, and validate your product/service/solution.
A content audit can identify strategic opportunities to communicate with your audience during the different stages of the funnel.
We’ve provided an infographic to get your started on your internal audit.
When you’re ready to evaluate your sales and marketing funnel, click here to connect with a member of our team.
