ROOT3 Marketing & Business Development announces the release of an eBook, 26.2 Ways to Grow Your Business. The publication outlines insights and best practices for business development, lead generation, email marketing, and more.
ROOT3 embarked on the eBook after signing on to become a 2018 Bank of America Chicago Marathon associate sponsor. ROOT3 Founder Scott Christiansen was struck by the similarities between generating demand in the B2B marketplace and preparing for endurance events like the marathon. The 26.2 chapters focus on the resources and expertise high-growth businesses need to scale efficiently including content marketing, leveraging social media, lead generation, and more.
“Most of our clients sell something very complicated or expensive to a small number of decision makers who are incredibly difficult to access and influence,” explains Christiansen. “Just like most athletes prepare six to 12 months ahead of a marathon, our clients’ sales cycles are long, complex, and sometimes painful. Both endeavors take time, preparation, and fortitude. ROOT3 was built specifically to provide a proven process and machine that can integrate seamlessly with sales teams to accelerate growth. And we were built for the long game.”
The eBook features content by subject matter experts sharing insights on marketing and business development strategies and proven tactics.
“We’ve developed a customer service model that includes intense planning, perseverance through the sales cycle, and an overall refusal to lose,” says Christiansen. “This tenacity is what it takes to train for a race and it’s what we strive to deliver every day to our clients.”
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