A Solution to Lost Leads

For many organizations, the middle of the funnel is where leads go to die. Marketing says they delivered hundreds of leads, and sales says all the leads were bad. In fact, the problem was never with leads—it was with the process. There are two important steps that are being skipped that are forcing organizations to…

ROOT3 Names Jacob Davis as Digital Strategy Manager

ROOT3, the leading outsourced marketing and business development partner for emerging to mid-market businesses, announces Jacob Davis as Digital Strategy Manager. Jacob brings proven expertise in developing customer journeys and optimizing conversions with digital tactics including web, social, SEA, and CRM automations. “Most of our clients are as focused on lead nurturing as they are on filling the top…