root3 marketing matters

Why Cause-Related Marketing Matters

American Express is credited with the first cause-related marketing campaign to raise money for the Statue of Liberty’s restoration in 1983. Since that time, cause-related marketing has gained traction. Why? Because when executed well, cause-related marketing becomes a mutually beneficial partnership between a business and a nonprofit, enhancing the organization’s sales and the nonprofit’s cause. If your organization…

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Scott Christiansen to Speak at Executives’ Club of Chicago Marketing Forum

The Executives’ Club of Chicago, Chicago’s leading membership organization and business forum, is hosting a Marketing, Communications and Sales Forum on Tuesday, June 13 and Root3 Marketing and Business Development CEO Scott Christiansen has been asked to participate on a panel titled, “The Changing Landscape of the Marketing and Communication Business.” Christiansen will be speaking…

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Developing Buyer Personas

Any good marketing strategy begins with a simple question: who is our audience? Knowing who your potential customers are means you can target them more directly, addressing their specific needs and worldview.  A great example of this is Coca-Cola’s latest campaign, customizable packaging. Instead of writing “Coke” on the bottles, they wrote the most popular…