Every single marketer and communicator has been there. You wrap up your carefully crafted marketing campaign pitch and it’s written across your boss’s face. Those three letters: R. O. I. Marketers know that the true value of exposure and storytelling is difficult to quantify to say the least. Our friends in other disciplines require more…
Content marketing allows you to define a unique voice that establishes your reputation, gets you closer to your customer and ultimately creates conversion opportunities. It may go without saying, but content marketing is no longer optional. The key to a successful content marketing strategy is to focus on developing content that is highly personalized, relevant,…
In business, you are trained to persuade clients and customers, whether it is trying to get someone to buy a new medical device or convincing someone to invest in your company’s services that will help their business grow. That being said, your hardest sell is actually to your boss, especially when it comes to selling…
