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ROOT3 Growth Marketing & Business Development
  • How
  • Who
  • Services
  • Leadership
  • Careers
  • Resources
    • News
    • Media
  • Contact

Tag Archives: roi

Businessman drawing sketch

The ROI Question: How to Validate Marketing Efforts with Analytics

Content Marketing, Marketing, StrategyBy root3llcMarch 24, 2018

Every single marketer and communicator has been there. You wrap up your carefully crafted marketing campaign pitch and it’s written across your boss’s face. Those three letters: R. O. I. Marketers know that the true value of exposure and storytelling is difficult to quantify to say the least. Our friends in other disciplines require more…

Social Media Concepts

Content Marketing: Why it’s no Longer Optional

Blog, Content Marketing, Marketing, StrategyBy root3llcJuly 15, 2017

Content marketing allows you to define a unique voice that establishes your reputation, gets you closer to your customer and ultimately creates conversion opportunities. It may go without saying, but content marketing is no longer optional. The key to a successful content marketing strategy is to focus on developing content that is highly personalized, relevant,…

Selling Your Content Marketing Strategy to Your Boss

Blog, Content Marketing, StrategyBy root3llcSeptember 16, 2016

In business, you are trained to persuade clients and customers, whether it is trying to get someone to buy a new medical device or convincing someone to invest in your company’s services that will help their business grow. That being said, your hardest sell is actually to your boss, especially when it comes to selling…

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