Tag Archives: multi-touch

4 Ways to Overcome B2B Conversion Roadblocks

26.2 Ways to Grow Your Business, BlogBy root3llc October 4, 2018

If you’ve created a website chock full of engaging content and your website visitors aren’t taking the actions you want them to take — whether that means requesting a quote, downloading a white paper, or watching a video — you’ve got a conversion issue. There are a variety of marketing challenges but conversion rate optimization…

The Multi-Channel, Multi-Touch Approach

26.2 Ways to Grow Your Business, BlogBy root3llc June 29, 2018

In a world where prospects utilize multiple media channels and require numerous interactions with your brand before they are ready to buy, it is essential to adopt a multi-touch approach to convert more and better-quality leads. This strategy starts with a great piece of content to be distributed across as many platforms as possible.